Approach 2018 as we went for the Olympics

Show an excellent techical bid, explain how good it will be for the world game. They should take from the successful 2012 London bid the idea of being removed from the Government and the FA if possible to stop the process getting held up, start a sepearate bid company just to focus on the bid only.

The international owners, coaches and players in England could be our trump card in getting the 2018 World Cup Finals here. When England went for the Olympics they analysed each of the 104 voters and had an individual plan for getting each of their ears and trying to influence them.

If we need to influence new UEFA president Michel Platini who better to send than Arsenal’s Thierry Henry, use one of The Premierships three American businessmen owners to speak to Chuck Blazer and use Chelsea’s Roman Abramovich to bend the ear of the Russian member Dr Viacheslav Koloskov.

The job of getting to the FIFA Executive could be simpler than that of the Olympic members, there are only 24 voters on who gets the World CUp Finals.

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